Insights

OpenAI has switched on ads inside ChatGPT for India's 330M+ users, and self-serve access opened September 4 with daily budgets from ₹725. Here's exactly how targeting, bidding and setup work — and how D2C brands should test the channel before the auction heats up.

Same operator, same capital, same target customer. Twenty kilometres apart, and completely different outcomes. The reason isn't excise policy or rent.

A deep dive into the paid media strategy, creative testing, and funnel optimization behind Healthians' lead generation engine.

The app marketing strategy behind Krishi Network's growth to 4 million+ users — including CPI optimization, organic installs, and referral loops.