HEALTHIANS — Lead Generation at Scale

Introduction

Elevated their visual identity and launched a product campaign that doubled engagement.

Details

Services :

Performance Marketing

Lead Generation & Funnel Optimization

Client :

Healthians

Year :

2015-2026

Timeline :

Weeks

The Challenge

Generating Consistent, Affordable Leads Across a Rapidly Expanding City Footprint

Healthians, India's largest home diagnostics brand, needed to generate high-volume leads for home health checkups across dozens of cities — without lead costs spiralling as healthcare ad competition intensified.

Our Solution

Crafting a Minimalist, Authentic Brand Identity That Reflects Core Values and Engages Consumers

We built and managed performance campaigns across Meta, Google, and YouTube, continuously testing 2,500+ ad creative variations to fight ad fatigue. Custom brand characters and illustrated content drove emotional engagement, while city-specific 'Now in [City]' campaigns supported new-market launches.

The Outcome

5,000 Daily Leads, Sustained at Scale

We sustained 5,000+ daily leads at an average cost of ₹130 per lead — a number that held steady even as Healthians expanded into new cities. Over 1,000 campaigns were executed across the engagement, proving the model scales with the brand.

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DOCFLIX — Mankind Pharma's OTT Platform for Doctors: 3,000+ Registrations in 3 Months

Launched the pan-India registration campaign for DocFlix, an OTT platform for doctors by Mankind Pharma — driving 3,000+ verified doctor sign-ups across India for Mankind Pharma in a focused 3-month push.

App Marketing & Growth Hacking

Lead Generation & Funnel Optimization

DOCFLIX — Mankind Pharma's OTT Platform for Doctors: 3,000+ Registrations in 3 Months

App Marketing & Growth Hacking

Lead Generation & Funnel Optimization

DOCFLIX — Mankind Pharma's OTT Platform for Doctors: 3,000+ Registrations in 3 Months

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KOCA — From Scattered Data to a Complete Growth System

A three-phase engagement for this Gurgaon club — building a custom CRM to consolidate their data, using that data to identify the right audience, then scaling performance marketing on top of it.

Performance Marketing

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KOCA — From Scattered Data to a Complete Growth System

A three-phase engagement for this Gurgaon club — building a custom CRM to consolidate their data, using that data to identify the right audience, then scaling performance marketing on top of it.

Performance Marketing

Lead Generation & Funnel Optimization

KOCA — From Scattered Data to a Complete Growth System

A three-phase engagement for this Gurgaon club — building a custom CRM to consolidate their data, using that data to identify the right audience, then scaling performance marketing on top of it.

View All Works