DOCFLIX — Mankind Pharma's OTT Platform for Doctors: 3,000+ Registrations in 3 Months
Introduction
Details
Services :
Client :
Mankind Pharma
Year :
2025
Timeline :
Weeks
The Challenge
DocFlix is Mankind Pharma's OTT platform built specifically for doctors — a genuinely new category with no established playbook for acquisition. As a Mankind Pharma initiative, DocFlix needed to launch with credibility from day one, reaching medical professionals across India who don't respond to typical consumer app marketing and are difficult to verify at scale. Mankind Pharma needed this pan-India doctor registration drive completed within a tight 3-month window — not just in metro cities, but nationally.
Our Solution
We built and ran targeted registration campaigns for Mankind Pharma, designed specifically to reach verified medical professionals across India rather than a broad consumer audience. Creative and messaging leaned on Mankind Pharma's credibility and spoke directly to what would matter to a doctor considering a new platform — not generic app-download hype. The funnel was built to verify genuine doctor registrations, not just clicks, and campaigns ran across a focused 3-month period calibrated to hit Mankind Pharma's pan-India reach target rather than concentrating spend in a handful of large cities.
The Outcome
In a focused 3-month campaign, DocFlix — Mankind Pharma's OTT platform for doctors — registered 3,000+ verified doctors across India. A strong result for a brand-new category of app targeting one of the hardest professional audiences to reach and verify at scale, this campaign proved out national demand for Mankind Pharma's platform and gave the brand a validated acquisition playbook for a genuinely new product category.
